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INTRODUCTION
The 10th edition of Immagina Reggio Emilia Art Fair was a great success: 135 galleries, 12 home editions and 10 Academies of Fine Arts filled the 3 pavilions of 18.000 mq. Immagina further increased both for quality of galleries that exposed and for visitors number; even selling level confirmed the smart interest in art in one of the most important part of Italy from an economic point of vue. For these reasons Immagina has became one of the most dynamic art fair in Italy.

 
ADVERTISEMENT
Reggio Emilia Fair Management invest much more in advertising campaign for Immagina. In the last edition Reggio Emilia Art Fair was promoted in the 3 national radio networks, in art magazines, in newspapers, local televisions and radios. In this edition, Immagina, will be advertised again in Rai Radios but also in Radio 24 and other minor radios. This is our answer to the slump that in this moment is crossing the country: held down prices (as in the last edition) and advertising campaign increase for an Art Fair that is developing more and more. 
 

::: Art Director Renzo Mezzacapo
Mezzacapo, as Art Director, is charged to organise important events: in 1988 creates and organises the first edition of ETRURIARTE Trade Fair of Modern and Contemporary Art which have took place in Venturina (LI) for 11 years; then he is charged to organise the first edition of “Artisti in Fiera” in Parma and “Arte Europa Reggio 2000” in Reggio Emilia. He has been the Art Director of the Municipal Gallery of Modern and Contemporary Art in Piombino for 6 years; in January 2006 he becomes consultant and Art Director for the italian section of “Tokyo Art Collection”, the Japanese Art Fair that take place in the main exhibition centre in Tokyo. Since 1998 he is the Art Director of “IMMAGINA” Trade Fair of Modern and Contemporary Art of Reggio Emilia; in 2008 he becomes Art Director of “Renessans Art Gallery” in Florence and actually he is also Accademia Dei Ravvivati – Centro Promozione Artistica President that he founded in Piombino in 1973. For his artistic work you can visit the website www.mezzacapo.it